Elon Musk says he could replace Twitter’s blue bird logo by Monday – as he pushes ahead with plans to rebrand the social network as X.
In a series of posts on his account, the billionaire said he planned to “bid adieu” to the Twitter brand and “gradually, all the birds”.
The Tesla and SpaceX boss also shared an image of him making an X sign with his hands, and a short promotional video of a flashing X logo.
It will be Mr Musk’s most significant change to the social media site since he bought the platform for $44bn (£38bn) in October last year.
Musk entered Twitter’s HQ in San Francisco holding a sink before his takeover
But the switch has been a long time coming from the entrepreneur, who touted his plans for launching “X, the everything app” even before purchasing Twitter.
His idea is to combine messaging, social media, payments and a lack of reliance on ad revenue, into one super app, similar to the Chinese WeChat.
Teasing the launch of X in a series of posts on Twitter, he wrote: “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.
“If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”
He then shared a picture of a black and white version of Twitter’s bird logo – once named “Larry T Bird” by Twitter co-founder Biz Stone – with the comment: “Like this, but X.”
An hour later, Mr Musk shared a short video of an X logo.
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What needs fixing on Twitter rival Threads?
Mr Musk’s move to change Twitter’s logo to X comes as Twitter faces competition from Meta’s new app, Threads, which was launched earlier this month.
Twitter responded by threatening to sue its rival tech firm – the owner of Facebook and Instagram – over alleged copyright breaches.
Mr Musk also recently launched his long-awaited artificial intelligence start-up xAI in a bid to build an alternative to ChatGPT.